Internationalisierung und Standortwahl

Lehrinhalte

Concept and significance of international business activity, significance of FDI and international trade, strategies of internationalisation, financing in international companies, risk management in internationally active companies (country risks, currency risks), intercultural management (cultural study by Hofstede, etc.), motives for international production relocations, target regions of international production relocations (Eastern Europe, China, India, etc.), employment effects of international production relocations, instruments for preparing international location decisions, Austria as a business location in international comparison, tax competition versus tax harmonisation in the EU.

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

Breinbauer et. Al (2020): Emerging Market Multinationals and Europe, Springer.
Homlong, N. and Springler, E. (2009): Wirtschaftspartner Indien (Markteintritt in Indien). LexisNexis, Wien
Meckl, R. (2010): Internationales Management, 2nd edition, München: Vahlen

Lern- und Lehrmethode

Lecture, group work and group presentations

Prüfungsmethode

Continuous assessment (70% final exam and 30% continuous assessment: case studies and their discussion)

Voraussetzungen laut Lehrplan

none

Schnellinfos

Studiengang

Europäische Wirtschaft und Unternehmensführung (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Vollzeit

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

4 SS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can

prepare decisions on the location strategy of a company and
assess the advantages and disadvantages of these decisions for the member states of the EU, but also in an international context.

Kennzahl der Lehrveranstaltung

0389-20-01-VZ-DE-45b