International Networks & Clusters

Lehrinhalte

  • Networks as a hybrid form of organization between market and hierarchy
  • Basics of coordination in market, hierarchy and networks
  • Types of networks, clusters, virtual companies
  • Roles and tasks in networks
  • Development and maintenance of networks
  • Networks as part of the corporate strategy
  • Tools, resources, core competencies, IT platforms to support networks

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

· Galak O. (2023): Skriptum: International Networks and Clusters, FH des BFI Wien
· Todeva, E. (2011): Business Networks: Strategy and Structure. London, Routledge
· Peng, M. W. (2014): Global Strategic Management. 3rd ed., International Edition, South-Western Cengage Learning
· Forsgren, M. (2013): Theories of the Multinational Firm: A Multidimensional Creature in the Global Economy. Cheltenham, UK: Edward Elgar Publishing
· Xia, M., Zhao, K., & Mahoney, J. T. (2012): Enhancing Value via Cooperation: Firms' Process Benefits from Participation in a Standard Consortium. In: Industrial and Corporate Change, Vol. 21, Number 3, pp 699-729
· Porter, M. E. (1998): Clusters and the New Economics of Competition. Harvard Business Review, Nov.-Dec. 1998, pp 76-90
· Cavusgil, S., Knight, G., & Riesenberger, J.R. (2019): I nternational Business: The New Realities. 5th ed., Harlow: Pearson Education Limited
· Prashantham, S. (2017): Born Globals, Networks, and Large Multinational Enterprises. London: Routledge
· Forsgren, M. & Johanson, J. (2014): Managing Networks in International Business. London: Routledge/Taylor and Francis
· Perry, M. (2007): Business Clusters: An International Perspective. London: Routledge
· Gomes E., Barnes B.R., Mahmood T., & Gomes E. (2016): A 22 Year Review of Strategic Alliance Research in the Leading Management Journals. International Business Review, Vol. 25, pp. 15-27
· Provan, K. G., Fish, A., & Sydow, J. (2007): Interorganizational Networks at the Network Level: A Review of the Empirical Literature on Whole Networks. Journal of Management, Vol. 33, pp. 479-516

Lern- und Lehrmethode

Classroom teaching, online classes

Prüfungsmethode

  • 30% continuous assessment (written and/or verbal)
  • 70% final exam (written)
Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer, compliance with the criteria of academic writing

Voraussetzungen laut Lehrplan

none

Schnellinfos

Studiengang

Technical Sales and Marketing (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

4 SS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can:

  • identify the different types of networks and clusters and explain them so that the different roles and tasks of people in all types of networks can be described,
  • select and develop appropriate communication strategies in non-virtual and virtual networks and align them with the corporate strategy,
  • compare and combine the various social networks on the web for themselves and for the company.

Kennzahl der Lehrveranstaltung

1480-24-01-BB-DE-34