Intercultural Management

Lehrinhalte

  • Comparative cultural management research (Hofsteede, Trompenaars, Hall)
  • Visible - invisible cultural elements
  • Determinants of intercultural action
  • Communication in an intercultural context
  • Expansion strategies of multinational companies
  • Intercultural training and cultural awareness
  • Cultural characteristics and challenges of different cultures using current and historical examples
  • Instruments such as PESTEL analysis, Cultural Iceberg, Power Distance Index, Masculinity Index, Uncertainty Avoidance Index

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

· Edlinger, H. (2023): Skriptum: Intercultural Aspects. FH des BFI Wien
· Treuer, A. (2023): Skriptum: Intercultural Business. FH des BFI Wien (2023)
· Winter, B. (2024): Skriptum Intercultural Journey. FH des BFI Wien
· Lang, R., Baldauf, N. (2016): Interkulturelles Management. 1. Aufl., Wiesbaden: Springer/Gabler
· Cavusgil, S., Knight, G., Riesenberger, J.R. (2019): International Business: The New Realities. 5. Aufl., Global Edition, Pearson Verlag

Lern- und Lehrmethode

Lecture, discussions, case studies, self tests, group work, presentations

Prüfungsmethode

  • 30% continuous assessment (written and/or verbal)
  • 70% final exam (written, closed book)
  • Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer, compliance with the criteria of academic writing

Voraussetzungen laut Lehrplan

International Marketing Week

Schnellinfos

Studiengang

Technical Sales and Marketing (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

4 SS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can:

  • understand and use the most important aspects of communication in an intercultural context,
  • describe, differentiate and apply the basic models of comparative cultural management research in an intercultural context,
  • explain the significance of intercultural characteristics for sales success,
  • distinguish and evaluate intercultural behaviors comparatively.

Kennzahl der Lehrveranstaltung

1480-24-01-BB-DE-33