Intercultural Management
Lehrinhalte
- Comparative cultural management research (Hofsteede, Trompenaars, Hall)
- Visible - invisible cultural elements
- Determinants of intercultural action
- Communication in an intercultural context
- Expansion strategies of multinational companies
- Intercultural training and cultural awareness
- Cultural characteristics and challenges of different cultures using current and historical examples
- Instruments such as PESTEL analysis, Cultural Iceberg, Power Distance Index, Masculinity Index, Uncertainty Avoidance Index
Art der Vermittlung
Präsenzveranstaltung
Art der Veranstaltung
Pflichtfach
Empfohlene Fachliteratur
· Edlinger, H. (2023): Skriptum: Intercultural Aspects. FH des BFI Wien
· Treuer, A. (2023): Skriptum: Intercultural Business. FH des BFI Wien (2023)
· Winter, B. (2024): Skriptum Intercultural Journey. FH des BFI Wien
· Lang, R., Baldauf, N. (2016): Interkulturelles Management. 1. Aufl., Wiesbaden: Springer/Gabler
· Cavusgil, S., Knight, G., Riesenberger, J.R. (2019): International Business: The New Realities. 5. Aufl., Global Edition, Pearson Verlag
Lern- und Lehrmethode
Lecture, discussions, case studies, self tests, group work, presentations
Prüfungsmethode
- 30% continuous assessment (written and/or verbal)
- 70% final exam (written, closed book)
- Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer, compliance with the criteria of academic writing
Voraussetzungen laut Lehrplan
International Marketing Week
Schnellinfos
Studiengang
Technical Sales and Marketing (Bachelor)
Akademischer Grad
Bachelor
ECTS Credits
3.00
Unterrichtssprache
Englisch
Studienplan
Berufsbegleitend
Studienjahr, in dem die Lerneinheit angeboten wird
2025
Semester in dem die Lehrveranstaltung angeboten wird
4 SS
Incoming
Nein
Lernergebnisse der Lehrveranstaltung
After successful completion of this course, students can:
- understand and use the most important aspects of communication in an intercultural context,
- describe, differentiate and apply the basic models of comparative cultural management research in an intercultural context,
- explain the significance of intercultural characteristics for sales success,
- distinguish and evaluate intercultural behaviors comparatively.
Kennzahl der Lehrveranstaltung
1480-24-01-BB-DE-33