Introduction: General Business Administration

Lehrinhalte

• Fundamentals of business administration (markets, legal forms of businesses) • Strategic corporate management • Personnel, leadership and organisation • Sales and marketing • Materials management and logistics • Balance sheet accounting and balance sheet analysis • Cost accounting and controlling • Budgeting • Investment calculation and financing

Art der Vermittlung

face to face

Art der Veranstaltung

compulsory

Empfohlene Fachliteratur

Messner/Kreidl/Wala (2016): Einführung in die Betriebswirtschaft, LexisNexis Verlag, most current edition

Lern- und Lehrmethode

Lecture, discussions, case studies, student group work, presentations by students

Prüfungsmethode

Final written exam

Voraussetzungen laut Lehrplan

None

Schnellinfos

Studiengang

Bank- und Finanzwirtschaft (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Vollzeit

Studienjahr, in dem die Lerneinheit angeboten wird

WS2026

Semester in dem die Lehrveranstaltung angeboten wird

1 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of the module, the students can • name, and differentiate between, basic business terms • put the various sub-disciplines of business administration in relation to each other and to explain their interrelations • recognise demarcations and overlaps of different business disciplines and to explain their relationship to each other • analyse business problems in the areas of strategy, marketing, human resources and accounting and apply appropriate standard business models

Kennzahl der Lehrveranstaltung

0229-19-01-VZ-DE-05