Digital Sales
Lehrinhalte
· Digital transformation in sales
· Use of data glasses in sales
· Digital value proposition
· Sales intelligence tools
· XR, augmented reality and virtual reality: possibilities and applications
· Applied sales training with digital media
Art der Vermittlung
Präsenzveranstaltung
Art der Veranstaltung
Pflichtfach
Empfohlene Fachliteratur
· Rainsberger, L. (2024): Digital Transformation in Sales. Wiesbaden: Springer/Gabler
· Bernd, R., Fantapié Altobelli, C., Sander, M. (2023): International Marketing Management. 1. Aufl., Berlin: Springer
Lern- und Lehrmethode
Theoretical inputs, exercises and practical examples, role plays, simulations of sales conversations, use of XR tools and digital images and digital twins, group work, student presentations, one-minute papers
Prüfungsmethode
- 100% continuous assessment
- Assessment criteria: active participation in learning processes, completion of exercises and work assignments, participation in discussions, completion of project work and participation in group work
Voraussetzungen laut Lehrplan
Modul Technik 3, Modul Sales Training 1
Schnellinfos
Studiengang
Technical Sales and Marketing (Bachelor)
Akademischer Grad
Bachelor
ECTS Credits
4.00
Unterrichtssprache
Englisch
Studienplan
Berufsbegleitend
Studienjahr, in dem die Lerneinheit angeboten wird
2025
Semester in dem die Lehrveranstaltung angeboten wird
4 SS
Incoming
Nein
Lernergebnisse der Lehrveranstaltung
After successful completion of this course, students can:
- understand and be able to apply the basic principles and potential of digital transformation and new technologies in technical sales,
- explain the knowledge, methods and techniques of XR, VR and AR in concrete terms and classify their benefits and to use and apply them in practice,
- understand, explain and apply the benefits of digital sales.
Kennzahl der Lehrveranstaltung
1480-24-01-BB-DE-38