Digital Sales

Lehrinhalte

· Digital transformation in sales
· Use of data glasses in sales
· Digital value proposition
· Sales intelligence tools
· XR, augmented reality and virtual reality: possibilities and applications
· Applied sales training with digital media

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

· Rainsberger, L. (2024): Digital Transformation in Sales. Wiesbaden: Springer/Gabler
· Bernd, R., Fantapié Altobelli, C., Sander, M. (2023): International Marketing Management. 1. Aufl., Berlin: Springer

Lern- und Lehrmethode

Theoretical inputs, exercises and practical examples, role plays, simulations of sales conversations, use of XR tools and digital images and digital twins, group work, student presentations, one-minute papers

Prüfungsmethode

  • 100% continuous assessment
  • Assessment criteria: active participation in learning processes, completion of exercises and work assignments, participation in discussions, completion of project work and participation in group work

Voraussetzungen laut Lehrplan

Modul Technik 3, Modul Sales Training 1

Schnellinfos

Studiengang

Technical Sales and Marketing (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

4.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

4 SS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can:

  • understand and be able to apply the basic principles and potential of digital transformation and new technologies in technical sales,
  • explain the knowledge, methods and techniques of XR, VR and AR in concrete terms and classify their benefits and to use and apply them in practice,
  • understand, explain and apply the benefits of digital sales.

Kennzahl der Lehrveranstaltung

1480-24-01-BB-DE-38