Business Game (Business Simulation)

Lehrinhalte

  • Corporate strategy and key performance indicators (KPI)
  • Material procurement and storage, production planning, product development, marketing and sales, company finances
  • Analysis and interpretation of company key figures

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

· Gutwirth. U. (2023): Unternehmensplanspiel. Salzburg
· Hungenberg, H., Wulf, Th. (2021): Grundlagen der Unternehmensführung. 6. Aufl., Wiesbaden: Springer/Gabler
· Kriz, W.Ch. (2000): Lernziel: Systemkompetenz. Planspiele als Trainingsmethode. 1. Aufl., Göttingen: Vandenhoeck & Ruprecht

Lern- und Lehrmethode

Online simulation: • management of a company over 12 quarters • development of a strategy • entrepreneurial functions of sales, production and finance • fictitious supervisory board meeting • analysis of the key figures of the company • benchmarking and interpretation

Prüfungsmethode

  • 40% continuous assessment (completion of the simulation)
  • 60% final exam (supervisory board presentation - company report, final benchmark)
  • Assessment criteria: completeness, level of detail and complexity of the answers, correctness of the solutions and results, compliance with formal criteria.

Voraussetzungen laut Lehrplan

ABWL 1-Grundlagen, ABWL 2 - Rechnungswesen

Schnellinfos

Studiengang

Technical Sales and Marketing (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

2.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

5 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can:

  • understand corporate law and business management contexts,
  • recognize the interactions between strategy, planning and implementation in the management of a company,
  • filter out the necessary information for decisions from extensive data material on company key figures and interpret these,
  • develop their own strategies, map and implement these strategies in medium-term planning,
  • have an overview of the reporting and control obligations of the supervisory board and management board of a public limited company under company law.

Kennzahl der Lehrveranstaltung

1480-24-01-BB-DE-49