Business English 3
Lehrinhalte
· Rules and forms of international communication and business negotiations
· The language of Business reports
· Correct pronunciation
· Topics: Market Leader Units 6-9, 12: money (dealing with figures), cultures, human resources, international markets, competition, working across cultures
· Business Grammar: gerunds and infinitives, phrasal verbs, linking words and phrases, prepositions, relative clauses, revision of grammar from Business English 1 and 2, verbs of degree
· Business communication: emails, telephoning, product presentations, meetings, case studies
Art der Vermittlung
Präsenzveranstaltung
Art der Veranstaltung
Pflichtfach
Empfohlene Fachliteratur
· Cotton, D. et.al. (2010): Market Leader Intermediate Coursebook & DVD-Rom Pack. 3rd ed., Pearson Longman
· Emmerson, P. (2013): Business Grammar Builder Intermediate to Upper-Intermediate. 2nd ed., London: MacMillan
Lern- und Lehrmethode
Interactive activities, case studies training of international business settings, practice of proper hard and soft skills; (group-)discussions, role-playings and presentations to learn/optimize professional business communication, self-study research elements, pair and group work, self-assessment quizzes, simulations
Prüfungsmethode
- 50% continuous assessment (written and/or verbal): active class participation, assignments, grammar quizzes, presentations and mini research projects
- 50% assessment of written performance: syllabus topics covered in class and worked on in self-study phases
- Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of answers, compliance with the criteria of academic writing.
Voraussetzungen laut Lehrplan
Business English 2
Schnellinfos
Studiengang
Technical Sales and Marketing (Bachelor)
Akademischer Grad
Bachelor
ECTS Credits
3.00
Unterrichtssprache
Englisch
Studienplan
Berufsbegleitend
Studienjahr, in dem die Lerneinheit angeboten wird
2025
Semester in dem die Lehrveranstaltung angeboten wird
1 WS
Incoming
Nein
Lernergebnisse der Lehrveranstaltung
After successful completion of this course, students can:
- describe proper technical business and economic terminologies,
- classify characteristics of cultural and social diversity including their linguistic varieties,
- prepare and transfer of spoken/written business context in English,
- identify audiences and adapt writings/documentations for specific target groups,
- evaluate writing styles to strengthen clearness and concision,
- develop written communication in English with respect to international socio-cultural context in the field of business and economics,
- describe, summarise and present graphic representations of sales, financial and other trends and interpret figures and data,
- apply for jobs in English: write cover letters, attend or conduct job interviews,
- make phone calls in English,
- negotiate terms of business,
- discuss the importance of cultural awareness in business.
Kennzahl der Lehrveranstaltung
1480-24-01-BB-DE-08