Business Development

Lehrinhalte

  • Role, function and instruments of Business Development
  • Portfolio and lifecycle management
  • Business innovation models
  • Market observation and market intelligence
  • M&A as growth driver
  • Business Development process and controlling

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

· Kohne, A. (2022): Business Development: Processes, Methods and Tools. 2nd ed., Springer Vieweg

Lern- und Lehrmethode

Lecture in presence, online lecture, online quiz, self-learning, group work & presentation, literature research

Prüfungsmethode

  • 40% continuous assessment
  • 60% final exam (written paper and presentation)
  • Assessment criteria: correctness of content and methodology, completeness of the answer, level of detail of the answer

Voraussetzungen laut Lehrplan

Grundlagen Marketing (VO) und Grundlagen Vertrieb (VO)

Schnellinfos

Studiengang

Technical Sales and Marketing (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

2.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2025

Semester in dem die Lehrveranstaltung angeboten wird

5 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

After successful completion of this course, students can:

  • describe tasks and interfaces of Business Development within an organization,
  • apply Business Development instruments,
  • analyze market trends and opportunities for business growth,
  • define strategies for portfolio optimization,
  • set up standards for M&A target screening,
  • optimize and control the Business Development process.

Kennzahl der Lehrveranstaltung

1480-24-01-BB-DE-45