
Working Papers
Emerging Market Multinationals in Europe – Implications for a Smart Location Policy
AutorInnen: Andreas Breinbauer, Judith Brücker, Johannes Jäger, Andreas Nachbagauer
Erscheinungsdatum: 31.12.2018
Studiengang: HQ-Standort Wien
Schlagworte: Emerging market multinationals, regional headquarters, location policy, sustainability, Vienna
Abstract
Recently public concerns have been raised about the impact of emerging market multinationals. The expansion of China’s multinationals into Europe and the Belt and Road Initiative have been greeted positively in some quarters, but have also led to increasing awareness of the potential long term implications.
This paper addresses
opportunities and concerns relating to these developments. While there
is already a lot of literature on foreign direct investment in emerging
economies and emerging multinationals per se, this paper focuses on the
neglected issue of (potential) impact of the expansion of emerging
market multinationals into Europe. By including long-term and
interdisciplinary insights, it opens up a fresh perspective on a highly
controversial issue. Starting with a call for a new theoretical
understanding which is based on a multilevel (economic) view,
incorporates politics and power, and take questions of sustainability
seriously, the paper introduces key ideas and findings. It then goes on
to summarize discussions with experts and decision-makers on the
challenges described above and the effects on headquarter location
policies, with a special focus on Vienna. Finally, this becomes the
basis for a presentation of the implications for a smart location
policy.
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