Strategic HR Management in Europe

Companies are increasingly confronted with a dynamic labour market. Integrating professionals in workflows, providing corporate loyalty and implementing strategic HR development on an international level, are at the core of the English language based master degree programme “Strategic HR Management in Europe”. International and experienced lecturers from Business and science provide students with the latest knowledge and prepare them for management positions in an international human resources context.

The graduates are able to

  • Analyse and plan HR in international enterprises from a strategic vantage point
  • Implement structures which can address the required staff in a market-adequate way, and which can create long-term loyalty (Employer Branding, Talent Management, Demographic Management, work-life-balance, modern Compensation Management)
  • Initiate and manage change in HR successfully
  • Manage international and intercultural HR processes successfully
  • Analyse European and international labour market policies from a strategic perspective, and design concepts of strategic change

Occupational fields

  • HR Business Partner
  • HR Advisor, Internal Consultant
  • Head of HR Department / Staff Units
  • HR Leader


The programme at a glance


Master of Arts in Business, MA

Exchange semester

Erasmus exchange semester in the second or third semester; Double Degree programme in the second semester at the University of Applied Sciences Berlin, Germany (Hochschule für Wirtschaft und Technik Berlin); Double Degree programme in the third semester at the Alexandru Ion Cuza University in Iasi, Romania.

Course language


Duration of studies

4 semesters I three times a week and Saturdays during the day (career-parallel)


  • Bettina Wirth
  • Coordination of the study programme
  • +43 1 720 12 86-905

Information about the programme

video thumbnail image video icon

Knowledge | Future | Career: Master´s degree programme Strategic HR Management in Europe

Marion Rosshap introduces her degree programme and answers the following questions:

1. What makes your programme special?

2. Which possibilities do I have after finishing the programme?

3. What are the admission requirements?

4. How can I prepare myself for the admission procedure?

video thumbnail image video icon

Jacqueline Simionescu Interview by Whatchado

The great part about this degree programme is, that you do not need to already have HR experience before. Because they have these intro basic courses, which allow you to come up to the level and understand the terminology.

video thumbnail image video icon

Anja Steiner from Rail Cargo Group recommends master programme Strategic HR Management in Europe

Rail Cargo Group is a cooperation partner of the University of Applied Sciences BFI Vienna for several years due to its logistics focus.

Anja Steiner, HR Development recommends the master's programme Strategic HR Management in Europe, due to her positive experience and the excellent cooperation with our students and says "It is worth it applying to this programme."

Railcargo Group

ECTS and course information

Loading results

Show entries per page: / / /

Unfortunately there are no results matching your search.

Legend: FT = Full Time, PT = Part Time, SS = Summer Semester, WS = Winter Semester

We thank our sponsors:

quote illustration

"After I completed my bachelor’s degree at the FH BFI Vienna and spent several years working in HR and Temporary Placement Services, I decide to continue my studies with the master’s programme “Strategic HR Management in Europe”. What convinced me was that the programme has an international approach, that English is the medium of instruction, and that the programme can boast both national and international teachers who work in the field. It is also great that I can combine the programme with my full-time job."

Daniela Labus, MA, Alumna