MBA Digital Marketing & Data Management

The MBA Digital Marketing & Data Management optimally prepares you for the current challenges of corporate communication. The postgraduate MBA focuses on practice-oriented digital communication and builds an intensive understanding of digital transformation and comprehensive data management. It shows what role marketing plays in the process of digital transformation and ensures that you expand your management know-how.

The focus modules concentrate on the tools of online marketing. Using hands-on tasks, you will create websites, design search ads, write blogs and publish postings on the most popular social media portals as part of the MBA Digital Marketing & Data Management. The Master's course thus refines not only your strategic thinking but also your operational marketing skills.

The MBA Digital Marketing & Data Management is aimed on the one hand at entrepreneurs and managers who are primarily responsible for the planning and conception of the communication strategy and on the other hand at all those who are responsible for the operational implementation of this strategy. The programme is based on nine modules, each of which consists of several courses. The modules first teach the basics of business administration, before the role and instruments of modern marketing are dealt with in detail.

Funding for your degree course!

Whether in Austria, Germany or Switzerland, we gladly advise you on the numerous funding opportunities for your professional development. You can find related links to funding offers for your location here.

Did you know, by the way, that the expenses for your distance-learning MBA are tax-deductible? This means that you can reclaim up to 55% of the expenses for the distance-learning degree from the tax authority. Further information on tax deductibility can be found here.

Exclusively for Vienna residents: up to EUR 5,000 in grants with the “Digi-Winner“!

Together with the Vienna Employment Promotion Fund waff, the ”Digi-Winner” of the Vienna Chamber of Labour offers all Vienna residents up to Euro 5,000 in grants for professional development in the field of digitalisation. We gladly advise you!

Jetzt Studiengangsmaterialien herunterladen

Alle Informationen zum Studium im Infofolder.

Ausführliche Beschreibung der Studiengangsmodule.

Das aktuelle Curriculum des Studiengangs.


Short Facts MBA


Master of Business Administration (MBA)



Study Model

MBA Master, part-time, distance learning






18 months (flexible duration without additional costs)


All exams online (without appointment)

Tuition Fees

€ 9.900,- Financial aid for applicants with primary residence in Vienna


  • Completion of a relevant Bachelor's degree programme (at least 180 ECTS)
  • or the completion of another relevant degree programme of at least the same level of higher education at a recognised domestic or foreign post-secondary educational institution
  • and at least two years of professional experience
  • and language level German C1 and English B

Alena Kubicek, BSc


+43 1 720 12 86-29

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