Strategic Business Management

1. Concept of strategy, 2. Vision, mission, goals and values, 3. Methods of strategy development, 4. Environment Analysis (global environments and competitive environments), Competitor Analysis, Business Analysis, SWOT Analysis, strategic success factors, strategic potential, Value Chain Analysis, Benchmarking, Stakeholder Analysis, 5. Business Ethics and CSR, 6. Criteria for forming strategic business units, Mergers & Acquisitions, 7. Cost Leadership, Differentiation, Specialization, Hybrid Strategies, 8. Competition and Cooperation, 9. Reasons and methods of internationalization, 10. Directions and methods of corporate development, success criteria for corporate development, 11. Quantitative and qualitative strategy evaluation, 12. Strategy Implementation, Balanced Scorecard

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Messner et al. (Hrsg.): Grundlagen der Betriebswirtschaftslehre. Aktuellste Auflage. Wien.; Johnson/Scholes/Whittington: Strategisches Management - Eine Einführung. Aktuellste Auflage.

Planned learning activities and teaching methods

Integrated course: lecture, case studies, discussion

Assessment methods and criteria

Assessment is based on the final exam as well as on the quality of students' assignments, presentations etc

Infos

Degree programme

Project Management & IT (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2021

Semester

4 SS

Incoming

No

Learning outcome

After successfully completing this course, students will be able to understand the relations between strategic and operative corporate management.They will be able to perform a strategic business analysis and define according business goals. They will be able to name the strategic success criteria for a business and identify actions for their improvement.

Course code

0387-17-01-BB-DE-38