Strategic Business Management
1. Concept of strategy, 2. Vision, mission, goals and values, 3. Methods of strategy development, 4. Environment Analysis (global environments and competitive environments), Competitor Analysis, Business Analysis, SWOT Analysis, strategic success factors, strategic potential, Value Chain Analysis, Benchmarking, Stakeholder Analysis, 5. Business Ethics and CSR, 6. Criteria for forming strategic business units, Mergers & Acquisitions, 7. Cost Leadership, Differentiation, Specialization, Hybrid Strategies, 8. Competition and Cooperation, 9. Reasons and methods of internationalization, 10. Directions and methods of corporate development, success criteria for corporate development, 11. Quantitative and qualitative strategy evaluation, 12. Strategy Implementation, Balanced Scorecard
Project Management & IT (Bachelor)
Language of instruction
After successfully completing this course, students will be able to understand the relations between strategic and operative corporate management.They will be able to perform a strategic business analysis and define according business goals. They will be able to name the strategic success criteria for a business and identify actions for their improvement.