Startup Management

Business Plan; Innovation; Customer Development; Design Thinking; (Rapid) Prototyping; Entrepreneurship; Business Model Development; Unique Value Proposition; Business Model Canvas; Agile Methods; Lean Startup; Lean Canvas; Implementation and Scaling of Business Models; Pricing Model; Project Phases; Corporate Startups and Spin-offs

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Will be distributed by the lecturer.

Planned learning activities and teaching methods

Lecture, discussions, group work, case studies

Assessment methods and criteria

Continuous assessment

Infos

Degree programme

European Economy and Business Management (English)

Cycle

Bachelor

ECTS Credits

4.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2023

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this course, students know the characteristics as well as the advantages and disadvantages of the typical start-up management tools and are thus able to actively work on start-up projects.

Course code

1389-20-01-VZ-DE-45d