Startup Management

Business Plan; Innovation; Customer Development; Design Thinking; (Rapid) Prototyping; Entrepreneurship; Business Model Development; Unique Value Proposition; Business Model Canvas; Agile Methods; Lean Startup; Lean Canvas; Implementation and Scaling of Business Models; Pricing Model; Project Phases; Corporate Startups and Spin-offs

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Will be distributed by the lecturer.

Planned learning activities and teaching methods

Lecture, discussions, group work, case studies

Assessment methods and criteria

Continuous assessment

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

4.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2023

Semester

4 SS

Incoming

No

Learning outcome

After successful completion of this course, students know the characteristics as well as the advantages and disadvantages of the typical start-up management tools and are thus able to actively work on start-up projects.

Course code

0389-20-01-VZ-DE-45d