The goals of social media, strategies for social media, social media communication matrix, distribution channels (especially XING, Twitter and Facebook), social media marketing strategy, return on social media investment (RoSMI), B2B and B2C communications via social media, case studies and checklists.
Technical Sales and Distribution Management (Bachelor)
Language of instruction
After completing the course "Social Media", the students will be able to understand the most important tools of social media and successfully put them into practice. The students will further be able to use the social media communication matrix to design successful social media marketing campaigns. Further, they will be able to differentiate between special communication in B2B and B2C social media environment.