Social Media

The goals of social media, strategies for social media, social media communication matrix, distribution channels (especially XING, Twitter and Facebook), social media marketing strategy, return on social media investment (RoSMI), B2B and B2C communications via social media, case studies and checklists.

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Anlanger, R., Scriptum (2016): Social Media

Planned learning activities and teaching methods

Applying the course syllabus through exercises and performing application related tasks

Assessment methods and criteria

The final grade is based on two parts: 70% group presentations and 30% written work. Generally, BOTH parts must be completed successfully. If a student fails to complete ONE of the two parts successfully s/he is to hand in some set written compensation task to prove that s/he has really achieved the learning outcomes as specified in the course description.

Prerequisites and co-requisites

introduction class, no subject specific prerequisite

Infos

Degree programme

Technical Sales and Distribution Management (Bachelor)

Cycle

Bachelor

ECTS Credits

2.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2023

Semester

2 SS

Incoming

No

Learning outcome

After completing the course "Social Media", the students will be able to understand the most important tools of social media and successfully put them into practice. The students will further be able to use the social media communication matrix to design successful social media marketing campaigns. Further, they will be able to differentiate between special communication in B2B and B2C social media environment.

Course code

0480-18-01-BB-DE-14