Audience and Target Group Research
The course offers an introduction to empirical social research and outlines descriptive and interpretive methods, quantitative and qualitative methods, questionnaire development, in-depth interviews, participant observation, the analysis of media consumption behavior and the results and findings of audience and media analysis. • Descriptive and interpretive methods • Quantitative and qualitative methods • Questionnaire development • In-depth interviews • Focus Groups • Analysis of media consumption behavior.
Film-, TV-, & Media Production (Bachelor)
Language of instruction
After the successful completion of this course the students will be able to identify empirical methods of social research. They will be able to analyze and evaluate the results of audience research in the light of various film and media theories.