Media Landscape and Media Politics

This course locates Austrian, European and international media players within the political and economic system and teaches fundamentals of media policy. Furthermore, historical and current trends in the Austrian media landscape will be discussed, and an overview of publishing formats, broadcasting and broadcasting regulations and media promotion will be given. Digitalization and convergence will be discussed as a challenge for film and media policy.

Mode of delivery

face to face



Recommended or required reading and other learning resources/tools

Kaltenbrunner A. et. Al. (2007), Der Journalisten-Report. Österreichs Medien und ihre Macher. Kaltenbrunner A. (2006), Medienpolitik, in: Talos, E. (Hg.), Schwarz-Blau. Eine Bilanz des „Neu-Regierens“; LIT, Wien-Münster ( nur ein Kapitel: p. 117 – 136) Stark B./ Magin M. (Hg.) (2009), Die österreichische Medienlandschaft im Umbruch, Verlag der Österreichischen Akademie der Wissenschaften, Wien. (ausgewählte Kapitel) Käfer, P. (2008), Medien und Politik, Band 2 der Reihe „1x1 der Politik“, Holzhausen, Wien ( „Brevier“ zur Medienlandschaft) Jarren O., Donges P. (2006), Politische Kommunikation in der Mediengesellschaft, Eine Einführung. VS Verlag, Wiesbaden.

Planned learning activities and teaching methods

Applied methods including macro and micro levels of teaching. Macro methods are analyses of markets and contents. Micro methods are keynote lectures, dialogic learning, analyses of examples and discussions. Students work in groups or in the plenum.

Assessment methods and criteria

One grade for both lecture and tutorial part of class. In total 70 points for final written exam. The tutorial part is worth 30 points (continuous assessment). In total 100 points are to be obtained.

Prerequisites and co-requisites



Degree programme

Film-, TV-, & Media Production (Bachelor)



ECTS Credits


Language of instruction




Academic year



1 WS



Learning outcome

After the successful completion of this course the students will be able to describe ownership structures and the structural context esp. of the Austrian media landscape in the context of European and international trends. The students will have learned to observe via current specialist media and literature how technical innovation, societal and economic trends as well as political regulation influence and change the media and journalism. The students will be able to analyze how media systems and democracy are linked.

Course code