Introduction to Business Administration

• Fundamentals of business administration (markets, legal forms of businesses) • Strategic corporate management • Personnel, leadership and organisation • Sales and marketing • Materials management and logistics • Balance sheet accounting and balance sheet analysis • Cost accounting and controlling • Budgeting • Investment calculation and financing

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Openstax online Resources

Planned learning activities and teaching methods

Lecture, discussions, case studies, student group work, presentations by students

Assessment methods and criteria

Final written exam

Prerequisites and co-requisites

None

Infos

Degree programme

Banking and Finance (engl.)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2021

Semester

1 WS

Incoming

No

Learning outcome

After successful completion of the module, the students can • name, and differentiate between, basic business terms • put the various sub-disciplines of business administration in relation to each other and to explain their interrelations • recognise demarcations and overlaps of different business disciplines and to explain their relationship to each other • analyse business problems in the areas of strategy, marketing, human resources and accounting and apply appropriate standard business models

Course code

1229-19-01-VZ-EN-05