Intercultural Management and Diversity

Cultural diversity as a problem and an opportunity, the concept of culture; comparative cultural studies (Edward T. Hall, Geert Hofstede, Fons Trompenaars, John Mole, Alexander Thomas, Mary Douglas, Robert J House); forms of international staff deployment, communication and negotiation techniques in an intercultural context, leadership and motivation in different cultures; intercultural marketing; conflicts in intercultural contexts; intercultural ethics; intercultural training.

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Required literature will be distributed by the lecturer.

Planned learning activities and teaching methods

Exercises, interactive setting, assignments, group work

Assessment methods and criteria

Exercises (30%) and final quiz (70%)

Prerequisites and co-requisites

Business Fundamentals I-III

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2023

Semester

4 SS

Incoming

No

Learning outcome

The competences acquired in the previous modules of the field of management are applied to international business activities and expanded by aspects that are beneficial in this context. On successful completion of this course, students can develop sensitivity to cultural differences and thus - in combination with advanced foreign language skills (especially business English) - communicate with foreign business partners without contradictions and work successfully in another country. The learning outcomes of this course contribute mainly to the following (international) programme learning outcomes: LO 1.2., LO 4.2

Course code

0389-20-02-VZ-DE-31