Intercultural Management

Cultural diversity as a problem and as an opportunity, the concept of culture; cultural studies (Edward T. Hall, Geert Hofstede, Fons Trompenaars, John Mole, Alexander Thomas, Mary Douglas, Robert J House); forms of international staff deployment, communication and negotiation skills in an intercultural context, leadership and motivation in different cultures; intercultural marketing; conflicts in intercultural contexts; intercultural ethics; intercultural training

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Deresky, H., International Management – Managing Across Borders and Cultures: Text and Cases. Pearson Education, 9th revised ed. 2016 Hofstede, G. / Hofstede, G.J. / Minkov, M. (2010):Cultures and Organizations: Software of the Mind, 3. Aufl., New York: McGraw-Hill

Planned learning activities and teaching methods

Integrated class

Assessment methods and criteria

Continuous assessment

Prerequisites and co-requisites

management fundamentals, operative management fundamentals

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Full-Time

Academic year

2021

Semester

4 SS

Incoming

Yes

Learning outcome

The acquired skills in the previous modules in the area of Management will be applied to international business activities in order to emphasize their advantages. On completion of this course, the students will be in the position to demonstrate sensitivity for cultural differences and can therefore, using their advanced foreign language skills, (especially Business English) effectively communicative with foreign business partners and would also be able to successfully pursue careers abroad.

Course code

0389-11-01-VZ-DE-35