• market prospects and entrepreneurial opportunities; design & organization of business models, • type differentiation incl. examples: corporate entrepreneurship, academic entrepreneurship, social entrepreneurship, • business management instruments (vision, business objectives, mission statement, strategy development instruments) for founding a company, • elements of founding a company (marketing strategies, organizational framework and processes, controlling, planning and steering instruments), • integrated planning: developing and preparing a business plan in consider-ation of market, competition and pricing, investment and financing, • steps of founding a company in practice
Projectmanagement & Organisation (Master)
Language of instruction
After successfully completing this course, students will be able to • describe essential aspects of founding a company (vision/mission, organization, financing, controlling instruments, processes) and • integrate them within the scope of a business plan.