Introduction to Business Administration

Brief description

Basic principles of business administration; Materials management and logistics; Production; Marketing; Accounting; Balancing; Company taxation; Cost accounting and auditing; Investment analysis and business valuation; Financing; Strategic Management; Personnel management, Leadership and organisation.

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Messner, S. / Kreidl, C. / Wala, T. (Hrsg.) (2016): Grandlagen der Be-triebswirtschaftslehre, 5. Aufl., Wien: LexisNexis
Schultz, V. (YESHR): Basiswissen Betriebswirtschaft, akt. (dzt.6.) Aufl., München: dtv
Required literature will be distributed in class. (BEWE)

Planned learning activities and teaching methods

Lecture, discussions, group work, case studies

Assessment methods and criteria

Continuous assessment and final exam

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2025

Semester

1 WS

Incoming

No

Learning outcome

After successful completion of the course, students will have a fundamental understanding of business administration. They will therefore be able to take on simple business management tasks in a company. Further, students can classify future modules in the programme, in particular modules in the fields of management and finance & accounting, and to establish links to related disciplines (e.g. law, economics, etc.). (LO 3.1.)

Course code

0389-20-01-BB-DE-05