Introduction to Business Administration
Brief description
Basic principles of business administration; Materials management and logistics; Production; Marketing; Accounting; Balancing; Company taxation; Cost accounting and auditing; Investment analysis and business valuation; Financing; Strategic Management; Personnel management, Leadership and organisation.
Mode of delivery
face to face
Type
compulsory
Recommended or required reading and other learning resources/tools
Messner, S. / Kreidl, C. / Wala, T. (Hrsg.) (2016): Grandlagen der Be-triebswirtschaftslehre, 5. Aufl., Wien: LexisNexis
Schultz, V. (YESHR): Basiswissen Betriebswirtschaft, akt. (dzt.6.) Aufl., München: dtv
Required literature will be distributed in class. (BEWE)
Planned learning activities and teaching methods
Lecture, discussions, group work, case studies
Assessment methods and criteria
Continuous assessment and final exam
Infos
Degree programme
European Economy & Business Management (Bachelor)
Cycle
Bachelor
ECTS Credits
3.00
Language of instruction
German
Curriculum
Part-Time
Academic year
2025
Semester
1 WS
Incoming
No
Learning outcome
After successful completion of the course, students will have a fundamental understanding of business administration. They will therefore be able to take on simple business management tasks in a company. Further, students can classify future modules in the programme, in particular modules in the fields of management and finance & accounting, and to establish links to related disciplines (e.g. law, economics, etc.). (LO 3.1.)
Course code
0389-20-01-BB-DE-05