Introduction: General Business Administration

• Fundamentals of business administration (markets, legal forms of businesses) • Strategic corporate management • Personnel, leadership and organisation • Sales and marketing • Materials management and logistics • Balance sheet accounting and balance sheet analysis • Cost accounting and controlling • Budgeting • Investment calculation and financing

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Messner/Kreidl/Wala (2016): Einführung in die Betriebswirtschaft, LexisNexis Verlag, most current edition

Planned learning activities and teaching methods

Lecture, discussions, case studies, student group work, presentations by students

Assessment methods and criteria

Final written exam

Prerequisites and co-requisites

None

Infos

Degree programme

Banking and Finance (Bachelor)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

German

Curriculum

Part-Time

Academic year

2022

Semester

1 WS

Incoming

No

Learning outcome

After successful completion of the module, the students can • name, and differentiate between, basic business terms • put the various sub-disciplines of business administration in relation to each other and to explain their interrelations • recognise demarcations and overlaps of different business disciplines and to explain their relationship to each other • analyse business problems in the areas of strategy, marketing, human resources and accounting and apply appropriate standard business models

Course code

0229-19-01-BB-DE-05