Strategy - conceptual clarification, vision, mission and objectives and values, criteria for the formation of strategic business units, environment analysis, global environment and competitive environment, competition analysis, market segmentation, strategic clients, strategic success factors, opportunities and risks, strategic niches, corporate analysis, resources and competencies, strategic potential, cost efficiency, experience curves, value chain analysis, activities analysis, benchmarking, strengths and weaknesses, SWOT, corporate governance, ownership strategies, stakeholder analysis, power sharing, ethics, mergers & acquisitions, competition strategies, (cost leadership, differentiation, specialization, hybrid strategies), cost leadership, differentiation, specialization, hybrid strategies, competitive advantages, sustainability of competitive advantages, hyper competition, competition and cooperation, Ansoff's matrix, forms of diversification, horizontal and vertical integration, factors and methods of internationalization, roles of group headquarters, portfolio management, methods of corporate development, the success criteria for corporate development.
European Economy and Business Management (English)
Language of instruction
After successful completion of this course, students can apply the tools of strategic management and therefore actively participate in the formulation and selection of strategies at business and corporate level that shape the long-term development of a company, as well as to overview and describe its various theories and concepts. The learning outcomes of this course contribute mainly to the following (international) programme learning outcomes: LO 2.2