1. Components of a business plan (executive summary, product and business idea, market and competitors, marketing and sales, HR and organization, risk assessment, financial plan etc.) 2. Generating ideas based on individual skills and resources as well as environment evaluation, 3. Assessment of ideas in relation to their market potential, 4. Planning and implementation of the business process based on a business plan;
Project Management & IT (Bachelor)
Language of instruction
Upon successful completion, students will be able to analise business ideas in relation to their innovation potential. They will have an integrated approach to planning new products / business units / projects while considering aspects of marketing, the organisation and finance in equal measure. They will know what components a business plan consists of and will be able to independently create and implement such a plan.