Business English Advanced

Marketing Language: Traditional terminology and neologisms; lifestyle acronyms • Branding and pricing strategies, promotional tools • Distribution, travel and transport • Oral Business Communication: Product presentations, sales pitches • Written Business Communication: Business transactions (incl. basic methods of payment) • Grammar: adjectives and adverbs; conditional sentences, relative sentences; Introduction to Grammar of Diplomacy

Mode of delivery

face to face

Type

compulsory

Recommended or required reading and other learning resources/tools

Dubicka, Iwonna et al. (2019): Business Partners B2+, Pearson Education Limited. MacKenzie, Ian. (2010): English for Business Studies, Cambridge University Press. 3rd edition.

Planned learning activities and teaching methods

Communicative foreign language teaching (receptive and productive skills), discussion, flipped classroom, blended learning, quizzes, group and pair work for mini case studies

Assessment methods and criteria

Continuous assessment (student contributions, presentation) and final written exam.

Prerequisites and co-requisites

Business English Basics

Infos

Degree programme

Banking and Finance (engl.)

Cycle

Bachelor

ECTS Credits

3.00

Language of instruction

English

Curriculum

Full-Time

Academic year

2021

Semester

2 SS

Incoming

No

Learning outcome

After successful completion of the course, students can • name and explain economic terms relating to the economic topics dealt with • present companies and products with a focus on marketing activities • use terminology relevant to the subject, and general business language skills • apply in-depth knowledge of English (business) grammar • analyse and discuss mini-case studies on marketing (e.g. international marketing disasters)

Course code

1229-19-01-VZ-EN-22