Business Development Project

Brief description

In this project seminar students will work on a BDM project. Input and tasks on

  • tasks and tools of BDM,
  • links between creativity and innovation,
  • creativity methods
  • lean management strategies
  • market analysis
  • lean management strategies, and
  • business model canvas
are linked to the studens’ BDM projects.

Mode of delivery

Präsenzveranstaltung

Type

Pflichtfach

Recommended or required reading and other learning resources/tools

Johnson, M. W. (2018). Reinvent Your Business Model: How to Seize the White Space for Transformative Growth. Boston: Harvard Business Press.
Kohne, A. (2019). Business Development: Customer-oriented Business Development for Successful Companies: Springer.

Planned learning activities and teaching methods

project work, online lectures

Assessment methods and criteria

Continuous assessment: Assessment of the quality of the project assignments, presentations etc. completed by the students

Infos

Degree programme

European Economy & Business Management (Bachelor)

Cycle

Bachelor

ECTS Credits

4.00

Language of instruction

English

Curriculum

Part-Time

Academic year

2024

Semester

5 WS

Incoming

No

Learning outcome

After successful completion of the course, students are able to

  • define Business Development and know the main tasks of and tools for Business Development Management
  • analyze the links between Business Development and strategy
  • understand the link between creativity and innovation and are able to apply basic creativity methods in their BDM project
  • apply lean management strategies
  • apply the Business Model Canvas to develop new business models
  • conceptualize and structure a BDM project, conduct the necessary analyses, and create a BDM concept
  • design an abbreviated business plan for a BDM project
  • present their project tailored to their relevant target group
LO 3.1., 3.4., 3.5., 5.1.

Course code

0389-20-01-BB-DE-58d