Business Development Project
Brief description
In this project seminar students will work on a BDM project. Input and tasks on
- tasks and tools of BDM,
- links between creativity and innovation,
- creativity methods
- lean management strategies
- market analysis
- lean management strategies, and
- business model canvas
Mode of delivery
Präsenzveranstaltung
Type
Pflichtfach
Recommended or required reading and other learning resources/tools
Johnson, M. W. (2018). Reinvent Your Business Model: How to Seize the White Space for Transformative Growth. Boston: Harvard Business Press.
Kohne, A. (2019). Business Development: Customer-oriented Business Development for Successful Companies: Springer.
Planned learning activities and teaching methods
project work, online lectures
Assessment methods and criteria
Continuous assessment: Assessment of the quality of the project assignments, presentations etc. completed by the students
Infos
Degree programme
European Economy & Business Management (Bachelor)
Cycle
Bachelor
ECTS Credits
4.00
Language of instruction
English
Curriculum
Part-Time
Academic year
2024
Semester
5 WS
Incoming
No
Learning outcome
After successful completion of the course, students are able to
- define Business Development and know the main tasks of and tools for Business Development Management
- analyze the links between Business Development and strategy
- understand the link between creativity and innovation and are able to apply basic creativity methods in their BDM project
- apply lean management strategies
- apply the Business Model Canvas to develop new business models
- conceptualize and structure a BDM project, conduct the necessary analyses, and create a BDM concept
- design an abbreviated business plan for a BDM project
- present their project tailored to their relevant target group
Course code
0389-20-01-BB-DE-58d