Intercultural Management

Cultural diversity as a problem and as an opportunity, the concept of culture; cultural studies (Edward T. Hall, Geert Hofstede, Fons Trompenaars, John Mole, Alexander Thomas, Mary Douglas, Robert J House); forms of international staff deployment, communication and negotiation skills in an intercultural context, leadership and motivation in different cultures; intercultural marketing; conflicts in intercultural contexts; intercultural ethics; intercultural training

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Empfohlene Fachliteratur

Deresky, H., International Management – Managing Across Borders and Cultures: Text and Cases. Pearson Education, 9th revised ed. 2016 Hofstede, G. / Hofstede, G.J. / Minkov, M. (2010):Cultures and Organizations: Software of the Mind, 3. Aufl., New York: McGraw-Hill

Lern- und Lehrmethode

Integrated class

Prüfungsmethode

Continuous assessment

Voraussetzungen laut Lehrplan

keine

Schnellinfos

Studiengang

European Economy and Business Management (English)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Vollzeit

Studienjahr, in dem die Lerneinheit angeboten wird

2021

Semester in dem die Lehrveranstaltung angeboten wird

4 SS

Incoming

Ja

Lernergebnisse der Lehrveranstaltung

The acquired skills in the previous modules in the area of Management will be applied to international business activities in order to emphasize their advantages. On completion of this course, the students will be in the position to demonstrate sensitivity for cultural differences and can therefore, using their advanced foreign language skills, (especially Business English) effectively communicative with foreign business partners and would also be able to successfully pursue careers abroad.

Kennzahl der Lehrveranstaltung

1389-13-01-VZ-EN-35