Employer Branding and Digital Recruiting

The integrated course focuses on employer branding and digital recruiting: The main concepts that will be dealt with are branding fundamentals, brand related recruiting campaigns as well as building a roadmap for relevant touchpoints. Moreover, current recruiting trends, active sourcing techniques and digital employee referral programs will be explored.

Art der Vermittlung

Präsenzveranstaltung

Art der Veranstaltung

Pflichtfach

Lern- und Lehrmethode

Integrated Course: Presentation by the lecturer, active classroom participation, workshops and guest lectures.

Prüfungsmethode

Integrated Course: Continuous assessment and final exam: 30% of your final grade are based on active classroom participation (for example: group work, presentations, and discussions). 70% are based on the final written exam.

Voraussetzungen laut Lehrplan

This course takes place in the 5th semester an forms part of he HRM specialisation.

Schnellinfos

Studiengang

Arbeitsgestaltung und HR-Management (Bachelor)

Akademischer Grad

Bachelor

ECTS Credits

3.00

Unterrichtssprache

Englisch

Studienplan

Berufsbegleitend

Studienjahr, in dem die Lerneinheit angeboten wird

2022

Semester in dem die Lehrveranstaltung angeboten wird

5 WS

Incoming

Nein

Lernergebnisse der Lehrveranstaltung

Students are able to develop a coherent approach to employer branding aligned with the consumer brand. Students are able to outline a strategy for a cohesive brand related recruiting campaign, and build a roadmap for relevant touchpoints (such as e.g. social medias, print, and events). Students can apply active sourcing techniques to identify and address suitable candidates appropriately.

Kennzahl der Lehrveranstaltung

0582-15-03-BB-DE-50b