FH-WORKING PAPERS

LATEINAMERIKANISCHE MULTINATIONALS UND IHRE TRANSNATIONALISIERUNGSSTRATEGIEN - INVESTITIONSPOTENZIAL FÜR EUROPA/ÖSTERREICH/WIEN

Authors
Johannes Jäger, Bianca Bauer
Publication date
25.08.2016
Course of studies
HQ-Standort Wien
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ABSTRACT

The current economic situation in the EU/Austria/Vienna is characterized by low growth and high unemployment. Against this background, the question arises to which extent investors from emerging markets can potentially contribute to economic development in the EU/Austria/Vienna. Empirically, this paper focusses on multinational firms from Latin America and their transnational strategies. Based on secondary data and numerous expert interviews from Brazil, Chile and Mexico, those strategies and their potential for EU/Austria/Vienna are analysed. It is concluded that multinational corporations from Latin America represent an important potential source for economic development.
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