FH-WORKING PAPERS

INTERNATIONALISIERUNGSTHEORIEN UND SOZIOÖKONOMISCHE NACHHALTIGE ENTWICKLUNG VON HEADQUARTERN

Authors
Andreas Nachbagauer
Publication date
26.04.2015
Course of studies
HQ-Standort Wien
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ABSTRACT

Sustainability in the process of internationalization is discussed particularly with regard to effects on sites in developing countries or concerning a global responsibility of multinational companies. Furthermore, the social and financial impact at the location of the site is addressed. However, headquarters are above all centres for decision-making. Therefore the aspect of global responsibility does not end at the site’s gates or is a question of national activities alone: Sustainability needs to be addressed along the entire value chain.Regional headquarters are central for this issue: On the one hand, they are in a central management position; on the other hand, they play an intermediary role between parent company and subsidiaries. Based on different configurations of control in international corporations, the strengths of the influence and the stability of regional headquarters, as well as the probability for the enforcement of sustainability will be discussed. Finally, previous results on the interplay between headquarter and subsidiary in the implementation of sustainability concepts, especially corporate social responsibility, the importance of various national institutions and the development along the value chain are compared.Results of the theoretical considerations as well as the existing empirical data are mixed and do not allow for a clear conclusion. So far, there are no results on a tripartite relationship of the total group. This remains an empirical desideratum.
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