FH-WORKING PAPERS

INTERNATIONALISIERUNGSSTRATEGIEN UND ADI-DYNAMIKEN TÜRKISCHER UND RUSSISCHER MULTINATIONALER UNTERNEHMEN MIT BEZUG AUF ÖSTERREICH/WIEN

Authors
Andreas Breinbauer, Johannes Leitner
Publication date
25.08.2016
Course of studies
HQ-Standort Wien
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ABSTRACT

“Companies leaving Vienna Stock Exchange,” headlined the Austrian daily Die Presse on 7 October 2016 to explicate that since the economic crisis of 2008 the Vienna Stock Exchange has continuously been losing market capitalization, albeit only slowly. Nonetheless, recent examples show that RHI, acquired by a Brazilian group, is moving from the Vienna Stock Exchange to London, and also an Austrian heavyweight, Telekom Austria, has hinted at its new owner from Mexico not having any problems with leaving the Vienna Stock Exchange. Admittedly, that alone does not yet say anything about Austria’s location quality, merely about the quality of the Austrian capital market. Still, the question of the strategic impact of FDI from emerging markets arises. This article therefore maps out which motives are decisive for companies in their international investment projects, and which consequences would need to be drawn for the company location. The article primarily focuses on companies from the emerging markets of the Black Sea Region, above all Russia and Turkey. The selection is based on the two countries’ economic and political significance as well as the investment volumes in Austria over the past 10 years.
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