FH-STUDIES

TECHNISCHER VERTRIEB PANELSTUDIE 2015

Authors
Roman Anlanger, Wolfgang A. Engel, Roland J. Schuster, Gregor Weiche
Publication date
2015
Degree programme
Technical Sales and Distribution Management
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ABSTRACT

In 2015, an online survey – the 5th one – was done with persons who are working in the field of (technical) sales within the German-speaking countries, this year the second time in co-operation with some scientific research institutions both in Austria and Germany.
The results of this study are reported here in detail. Finally, there is a resumee that gives a view on possible further research activities in the future.

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