FH-STUDIES

TECHNISCHER VERTRIEB PANELSTUDIE 2014

Authors
Roman Anlanger, Luis Barrantes, Wolfgang A. Engel, Roland J. Schuster, Gregor Weiche
Publication date
2014
Degree programme
Technical Sales and Distribution Management
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ABSTRACT

In 2013 the 4th online survey with (technical) sales professionals in German-speaking countries was carried out - and for the first time in co-operation with several scientific research institutions both in Austria and Germany.
The detailed results of this study are presented here and – wherever possible - compared to the results of similar studies in previous years. The analysis and interpretation of the survey results as well as the literature research was finished in May 2014.
In conclusion, possible further research activities are described in a future outlook.

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