This Master of Science (MSc) programme has been specially designed for future managers and top managers in marketing and management.
The know-how that will be acquired in the course will enable graduates to assume responsibility in international and advanced marketing. The graduates will also be qualified to set up their own enterprises.



  • Marketing Essentials and Management
  • Integrated Communication
  • Creativity Techniques
  • Entrepreneurship and Start-up Management
  • Change Management
  • Legal Framework: E-Commerce/Internet Legislation
  • Scientific Methods
  • Contract Management, Tax and Labour Law, Social Legislation
  • Intercultural Management
  • Economics


The programme in brief:

Academic degree: Master of Science (MSc) "Marketing & Business Management"
Deadline for applications: 31 January, applications can be submitted immediately
Costs: € 2,500,- / semester (VAT-exempt)
Start: March 2018
Duration of studies: 4 semesters, 480 teaching units
Number of study places available per year: 20 part-time
Study periods: The teaching units will take place Tuesdays and Thursdays, 6pm-9.15pm, occasionally on Fridays, 3pm-8.50pm, and on Saturdays 9am-515pm.
Medium of instruction: German and English
Target groups: People who already work in marketing, and/or people with relevant experience
Admission requirements: at least a completed bachelor's degree in a related field, a subject-specific preparation course of the bfi Vienna, or at least 3 years marketing-relevant or marketing-related working experience with adequate responsibility; written application, participation in an admission interview